Publication from the Future

Write the story first. Then earn the right to tell it.

Imagine it is 12–18 months from today and someone outside your organization wants to write about what you accomplished. Imagine it, prove it, reverse-engineer it — then try to kill it before reality does. Saved only in your browser. No account required.

Stage 01

Imagine the story.

Think big. Then think bigger. Imagine it is 12–18 months from today and someone outside your organization wants to write about what you accomplished.

What are we working on?What has the organization accomplished that makes this story worth publishing?

Where would this story be published?

The publication is not decoration. It establishes the editorial standard your future must clear.

Publication date

HeadlineThree to seven words. Make them count.SubheadThe read-it-now language. Why should someone stop and read?What is on the cover?Describe the photograph, illustration, chart, or visual that tells the story before a word is read.